Design and print the show poster. Feature photographs of conformation and obedience/rally. Include a nonprofit organization.
Distribute/deliver the poster throughout the Monterey Peninsula area and Salinas. Also several posters should go to Santa Cruz and San Jose/Silicon Valley area.
Put the show poster on social media to announce the show.
Send an email with show information and the poster to all local newspapers.
Inform KSBW television of the show.
Create the poster early – – start one month before the show. Most places will display the poster for two weeks prior to the show, some even earlier.
Have the posters printed at Costco. They have our club logo template.
The poster must include a nonprofit organization (dog rescue, search-and-rescue, etc.) or several important places with high visibility (libraries and others) will not accept it. The nonprofit organization should be encouraged to set up a booth/table at the show.
When distributing posters, expect some negative reaction because Conformation encourages breeding and selling dogs and does not allow spaying or neutering.